This post is inspired by this marketing on the Internet course. I have never blogged prior to this class and have had many questions such as: How long should the posts be, what the best practices of blogging, etc are. The following are my research along with my take-aways:
- Align Posts With Your Keyword. Do try to make your titles and opening paragraphs keyword rich. This will attract readers/followers.
- How Long Should Your Posts Be? It is recommended keeping your blogs between 4-6 paragraphs. If your posts are too long, your followers may decide to read them at a later time and not come back.
- Create Visual Interest. Posts will have more impact if they have photos, videos, event basic html formatting of some sort. This will attract more followers/readers.
- Do Allow Comments. Comments are a great way to solicit feedback, find out what critics are saying and respond to them, and let your community advocate for you. You can always delete offensive or spam-y posts.
How about you? What has worked for you and will you continue blogging after this course?
I've found I make the mistake of trying to make my titles have more hilarity than searchability, though I do try to at least include the name of what I'm writing about. I can see how that would be a good point, especially as a marketer trying to attract search traffic.
ReplyDeleteGood tips, and great idea to search this topic. I should have looked into this earlier in the course. I don't really like blogging. Maybe I would if I knew it wouldn't be graded LOL. But I personally will stick to facebook.
ReplyDeleteI enjoyed reading your post this week on the topic of blogging and specifically best practice. It was not only informative, it was concise and easy to follow.
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