Monday, October 18, 2010

Crummy ad Budget or Crummy ad Agency?

One has to wonder if Burger King have a crummy ad budget or just a crummy ad agency.  Do they have to take situations that leave us perplexed with thier attitudes towards people and put them in their ads?  Burger King came out with another ridiculous ad (Burger King EMS Paramedic breakfast). 

First, it was okay to teach children to steal, not the people charged with responding to emergencies are entitled to have breakfast instead of taking care of an injured person? Simply classless.  A little manner would be nice.  I have provided links to other ads by Burger King below.  Let me know what you think.

Breakfast Muffin Sandwich
New BK for Breakfast
The Simpsons Movie BK Ad
BK Stackers


Small Business Privacy Policy Tool and Guidelines

Do you need a privacy policy for your  website, but don't have the budget? It's okay, because you can use the DMA's privacy policy generator.  Just plug in your company name, check a few boxes, and "bleep!" you got a privacy policy. 

After that, you might want to check out Truste. If you simply want ideas for your privacy policy, can download their application and "self-assessment" checklist for a general feel for what the "best practices" are for online privacy.  It's not cheap to get certified with them, but that's because they:

1) Review your privacy policy with a fine-toothed combe;
2) Send you all kinds of required changes;
3) And then scour your website, looking for anywhere you collect personal information!
4) They even sign up for you email newsletters to test your opt-in process;
5) Register for your products;
6) And use it!

Hope these tools and guidelines help you get started on your privacy policy!