Email marketing can be profitable for any business no matter what kind of product or service you are in the business of selling. You can generate more sales and profits because it is significantly cheaper than other advertising methods and it enables you to build credibility with your subscribers. Additionally, the “new consumer” is young and internet savvy. The new consumer looks to the internet first. News print and magazine marketing are rapidly losing ground to the internet. If you have a list of subscribers that trust you and consider you to be an expert in the field of your business interest, you are on the right track. Below is a list of building ideas that will help you get the most out of your email marketing:
1. Add a subscription form to every page of your website. I suggest locating it at the top left corner; that’s where the human eye will initially travel.
2. Make the sign up process as easy as possible. Collecting just the name and email address should be enough for most email marketing campaigns.
3. Address your visitors’ privacy concerns. Tell your potential subscribers that you respect their privacy and link this statement to a privacy policy page.
4. Give away useful free stuff. Give away downloadable or web-based software (ebook or PDF report) to visitors that they join your list.
5. Include testimonials in your squeeze page. This is crucial. Put 1 or 2 strong testimonials from satisfied subscribers on your squeeze page. This can be in any format, but you may find that multimedia (audio or video social proof) is more “believable”. People like to follow footsteps of other people. I personally endorse video- just look at the success of You Tube!
With these tips, you can build a list of 500 Opt-in Subscribers in less than one month! Good luck and let me know what you experience.
